AG Adriano Goldschmied

Although Adriano Goldschmied was born in the northeastern Italian city of Trieste, he did not always dream of the gorgeous Italian fashions that he grew up around. As a young boy he had plans of becoming a competitive skier, but eventually the world of fashion captivated him and he opened up his first store in 1970. He has helped form many of the designer denim brands that we know today such as AG Adriano Goldschmied, Gap 1969, Diesel, and Goldsign. The world of denim would not be the same without him. He pioneered the use of tencel fiber and super stretch denim as well as creating the stonewash technique that we still use today. With all of his accomplishments, he has definitely earned the title “Godfather of denim.”